Description

In this course, students will study the principles of User Experience (UX) and Usability, focusing on their application to digital product design. The curriculum integrates theoretical foundations with practical exercises, emphasizing the analysis, design, and evaluation of user interfaces.
 
 Through lectures and seminars, students will learn to differentiate between UX and usability, applying this understanding to develop user-centered design solutions. Hands-on projects will enable them to practice usability evaluation methods and iterative design processes, while also enhancing their ability to communicate effectively within multidisciplinary teams.

The aim is to equip students with the skills necessary to conduct usability assessments and implement design improvements, preparing them for roles in the field of digital design.

Compétences visées

Foundational Knowledge:

• Foundations of UX Design: Understand core principles and the significance of UX design in product success.

• UX vs. Usability: Grasp the distinction and interrelation between UX and usability.

Design and Problem-Solving Skills:

• Problem Framing: Develop skills to frame and analyze problems to discover innovative solutions.

• Design Thinking: Apply Design Thinking methodology to craft creative solutions.

• Iterative Design Process: Utilize user feedback effectively within an iterative design framework to meet business objectives.

Usability Skills:

• Setting Usability Goals: Learn to establish and measure usability objectives.

• Usability Assessment: Evaluate and enhance designs based on usability criteria.

Collaboration and Communication:

• Team Collaboration: Understand the role of UX within multidisciplinary teams and product development cycles.

• Presenting Design Decisions: Gain confidence in articulating design choices grounded in user research and usability standards.