Description

This comprehensive course offers an integrated introduction to the essentials of Search Engine Optimization (SEO) and Digital Marketing, designed to equip participants with the knowledge and skills necessary to enhance online visibility and performance across digital platforms. Students will delve into the creation of optimized web content, learning about effective keyword usage, quality content development, and both on-page and off-page optimization techniques vital for SEO success. The curriculum extends to cover the broad spectrum of digital marketing strategies, including content marketing, social media, email marketing, and the analytical tools and metrics essential for evaluating campaign effectiveness. Additionally, students specializing in User Experience (UX) will explore the intersection of SEO with user experience, focusing on Search Experience Optimization (SXO) to ensure that SEO strategies not only improve visibility but also user satisfaction. Through exploring the integration of SEO with digital marketing efforts, participants will be prepared to apply best practices and innovative strategies to achieve improved website visibility in search engine results and execute comprehensive digital marketing campaigns that effectively engage and expand their audience.

Compétences visées

Participants of the course will acquire: -

• A core understanding of SEO techniques and keyword research. - Skills in creating SEO-friendly content.

• Knowledge on integrating SEO with key digital marketing channels, including:

• Social media

• Content marketing 

• Email marketing

• Analytical skills necessary for using digital marketing tools to track and analyze campaign performance.

• For those specializing in UX, insights into the intersection of SEO with user experience, focusing on:

• Improving search visibility 

• Enhancing user satisfaction through Search Experience Optimization (SXO)

• The ability to design strategic digital marketing efforts that align with broader business objectives.