Description

This course presents a comprehensive introduction to the methodologies and practices central to understanding user behaviors, needs, and motivations in the context of product and service design. It is structured to provide students with both theoretical knowledge and practical application in conducting effective user research. The curriculum covers a range of qualitative and quantitative research methods.

Compétences visées

Key skills acquired will include conducting interviews, surveys, usability testing, and data analysis to understand user behaviors and needs. These competencies are crucial for anyone pursuing a career in UX design, providing the foundational knowledge needed to inform design decisions and develop user-centered solutions.