Description

This class aims to introduce students to the full-spectrum of social media and content management, by allowing them to produce content in line with SEO rules, set a clear digital marketing strategy, use relevant tools to measure its efficiency and apply relevant ajustments.

The class will cover the following topics:

• Intro to Social Media

• How Social Media influence the customer journey

• Social Media Paid Ads

• What is Content Marketing

• Content and SEO

• Content Ideation and creation

• Lead Nurturing & Content Marketing

Compétences visées

●          Applying basic Social media marketing concepts

●          Using Platform Specific Features and Opportunities

●          Building a Community

●          Understanding the difference btw Customer Journey and Marketing Funnel

●          Identifying and engaging with an audience

●          Measuring results (KPI)

●          Understand the difference btw Social Media Organic and Paid

●          Create Customer Personas and manage audience

●          Create a campaign on Facebook or Twitter

●          Applying SCARF principle (Shareable, Clear, Auctionable, Relevant, Findable)

●          Managing  Content and the Customer Journey

●          Choosing the right Type of Content

●          Using and leveraging keywords

●          Maximizing the impact of your content

●          Measuring the performance of your content

●          Understanding the difference btw Lead generation and lead nurturing

●          Identifying the best content for different stages of the funnel

●          Applyinging Lead scoring

●          Transform visitors in customers

MCC

Les épreuves indiquées respectent et appliquent le règlement de votre formation, disponible dans l'onglet Documents de la description de la formation.

Régime d'évaluation

CT (Contrôle terminal, mêlé de contrôle continu)

Évaluation initiale / Session principale - Épreuves

Seconde chance / Session de rattrapage - Épreuves